ABOUT HINTERLAND

Rediscover what matters

Company Profile

Hinterland is an agricultural retail company built on traditional values and driven by innovative solutions. Established in 2013 with its head office in Klerksdorp, Hinterland services clients through their retail and fuel outlets. Services offered at Hinterland are supported by established infrastructure, relationship managers, expert knowledge and an inclusive range of products and services.

Hinterland is geographically positioned to service most of the South African summer grain production region, with our 39 retail branches giving a footprint in four provinces: Gauteng, Northern Cape, North West and the Free State.

Hinterland’s slogan, “Rediscover what matters”, is epitomised in the promise of a shopping experience characterised by friendly and hospitable service. Hinterland is your one-stop-shop service point where you can find all your gardening, hardware, DIY, agriculture and outdoors supplies and services under one roof.

 

MORE ABOUT HINTERLAND

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OUR VALUES

Respect

I honour, respect and care for my customers and colleagues

Reliable

I do what I say

Proud-hearted

My service is my pride

Success

I strive to be successful

Honest

My word is my honour

 

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OUR MISSION

To make a meaningful contribution to agriculture in Southern Africa;

To be the preferred partner of farming inputs to the supplier and producer;

To have our branches be the gathering place for farmers and any person alike who wants to be associated with agriculture.

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OUR EMPLOYEES AND CULTURE

Our values are the building blocks of the culture we cultivate throughout the organisation. By mandating decision-making and providing opportunities to take leadership at lower levels, we strive for institutionalised leadership, instead of centralised leadership.

Communication with our employees in ways that invite interaction and relationship-building is continuously investigated and discussed. The manner in which we communicate and interact with our employees, who become more and more digitalised, embodies our culture and value system.