Through technology, of which the South African farming community is a great adoptee, we aim to improve our relevance to a farmer’s decision-making process by providing access to relevant information and supply of the main requisites: fertiliser, fuel, seed, crop protection, irrigation solutions and livestock farming optimisation. Our branch network provides an opportunity to offer other farming requisites and items that are also used by handymen, smallholder farmers, gardeners, outdoor lovers and campers, hunting enthusiasts and any person who likes to be associated with an agricultural environment.